If you’re the NDA-wielding type like I was some years ago, here’s a spoiler: that brilliant idea hidden behind your NDA actually has zero value to anyone, because there’s simply no “market” for ideas.
This simple, yet hard to master exercise helps perfect the language of why you’re in business and finding your startup’s “voice”.
The Playmaas kick-off email to friends, family and colleagues, now archived for the records. Join the mailing list to hear about future announcements.
Validated learning, a cornerstone of Lean Startup methodology takes your feelings, hopes and prayers and says “Oh really? Do you have receipts for those items?”
Having a clear vision of that ideal world of customers whose lives you aim to improve, is key to avoiding lots of problems on the way there.