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There are a few hidden gotchas when it comes to business accelerator or startup accelerator programs/workshops. I won’t dump on any publicly (unless you message me privately because you’re considering one soon!)

However, one of the ABSOLUTE best tools I’ve ever learned during a program was a short, fill-in-the-blank exercise designed to help laser-focus your startup’s purpose:

My company, __________ (1. company name)…
is creating __________ (2. a defined offering)…
to help __________ (3. a target market)…
__________ (4. solve this problem or fill this need)…
__________ (5. with secret formula).

This simple challenge is easy to do but deceptively hard to master. Boiling your startup’s mission down to this short script greatly improves your chances for success down the road. I also constantly refer back to it while refining my vision, business plan, financial plan, documentation, etc. to make sure I remain in alignment with the spirit of its message and am not straying off path.

Pin it to your desktop or wall and keep perfecting it like you’re learning a new language. This language will slowly seep into all your business decisions, communications and activities until it eventually becomes the “voice” of your business.

This simple challenge is easy to do but deceptively hard to master. Boiling your startup’s mission down to this short script greatly improves your chances for success. I also constantly refer back to it while refining my vision, business plan, financial plan, other activities, etc. to make sure I’m remaining in alignment with the spirit of its message and not straying in different directions.

Pin it to your desktop or wall and practice perfecting it like you’re learning a new language. This language eventually becomes the unique “voice” of your business. #differentisbetter


📷 by Godisable Jacob from Pexels

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